If local food is cheaper, and better, how do we get more people to switch from the supermarket to buying local.

Many of our previous blogs have talked about saving money by switching from the supermarket to local food producers and small retailers.

Buying seasonal food, direct, means saving money by cutting out the supply chain cost, and not wasting money on ‘temptations’ like DVDs and special offers.

In these austere times you would expect this to be the major factor in getting people to change. Especially when 80% of people say they want to buy local food. So why do only 25% of people actually buy local food, and what will get more to switch?